As developments become more complex, balancing the priorities of all stakeholders while addressing parking needs is becoming more challenging. From preliminary design to routine operation, TruVenue has tools to aid in all phases of the parking process.

Prioritizing data from traffic analysis allows TruVenue to give designers insight into how the public would interact with a parking facility before it is built. Simulating traffic flow in and out of an arena district before hundreds of millions of dollars are spent can give all stakeholders confidence that their parking needs will be met and validate the viability of commercial spaces that rely on pedestrian traffic. It also serves to deconflict traffic and pedestrian flows.

From the operational standpoint, TruVenue can function as a dynamic pricing strategy aid, integrating real-time parking data to identify how vehicles approach the venue and deconflict points of congestion. Testing the impact of opening or closing entry/exit points or adjusting lanes for vehicular traffic provides the ability to see the future before it happens, improving the customer experience and maximizing profit potential.