By harnessing historical ticket sales and entry scan data, event planners can accurately predict future arrival patterns. This includes cataloging variables such as time, age/gender demographic profiles, and event type, all of which are invaluable for security planners. TruVenue’s use of this data to simulate the customer experience provides a tangible and reliable tool for planners to evaluate their staffing plan at entry points and adjust other screening resources accordingly.

Historical point-of-sale data can give insight into potential congestion points. Permanent stands and temporary kiosks both have the potential to cause chaos and confusion on a concourse. TruVenue uses modeling and simulation to measure their impact on congestion. Changing the placement of a portable ice cream stand by as little as 10 feet could have a major impact on the flow of a concourse. Simply changing the design of the queue for concert merchandise could improve safety while generating more revenue. Regarding food and beverage sales, according to a study by Oracle (2022), 45% of patrons said they have given up making a purchase due to long lines. Incorporating point-of-sale data into simulation is a great way to deconflict activation and circulation.

CCTV is a critical component of every venue’s safety and security program. As camera technology advances, the catalog of data they provide continues to expand. TruVenue can map CCTV systems to help validate coverage and provide point-of-view potential before costly installation of new devices.

As data continues to change the way businesses operate, TruVenue allows event planners to leverage that information as a tool to advance safety and security. TruVenue can take real-time data feeds and present through our digital twin visualization of the event to see the positions and movement of attendees and staff.