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Commercial Buildings & Crowded Places

How to Optimize Flow, Safety, and Customer Experience with Digital Twin Simulation?

In the design and management of commercial buildings and crowded places, details must be carefully planned to ensure smooth movement, safety, and a positive experience for all occupants and visitors. Whether it’s a shopping mall, office complex, stadium or event venue, avoiding congestion and ensuring efficient operations are critical to success.

But how can this be achieved when traffic patterns are unpredictable, crowd sizes fluctuate, and safety regulations are evolving? Operators of these spaces need better insights to predict and mitigate risks that could disrupt operations or threaten safety, such as:

  • Managing crowd flow during peak hours or special events
  • Minimizing wait times at entry points, elevators, or service areas
  • Optimizing staff deployment for better service and security
  • Ensuring effective evacuation procedures in case of emergencies

With the help of accurate Digital Twin simulation, these challenges are addressed proactively – enabling smarter, safer, and more pleasant flows of crowds.

Key Benefits of Digital Twin Solutions

Digital Twin simulation empowers Architects, Designers and Crowd Managers to evaluate the impact of various day-to-day and “what-if” scenarios before implementing a new design, or a design change in the real world. By utilizing real-time data, they can test strategies, monitor building performance, and make well-informed decisions to optimize design and operations. Whether for individual venues or large commercial complexes,  Digital Twin software delivers valuable insights that enhance safety, efficiency, and sustainability.

Ensure Smooth Flow and Avoid Bottlenecks 

Digital Twin simulation offers a powerful solution for analyzing movement patterns and predicting bottlenecks at key areas such as entrances, exits, security checkpoints and escalators. This allows you to proactively design layouts that ensure seamless flow and minimize risks, especially during peak times or emergencies.

Enhance Emergency Response and Safety 

Digital Twin technology helps design effective emergency evacuation strategies by assessing building capacity and simulating various emergency scenarios. This enables businesses to identify potential bottlenecks, optimize egress routes and signage, and improve safety protocols. Additionally, the simulation outputs provide emergency responders with valuable training, ensuring they are better prepared for real-life situations and can execute safe evacuations more efficiently.

Boost Commercial Activity 

Digital Twin simulations enable businesses to accurately predict crowd flows and analyze foot traffic, allowing them to strategically position products and services in high-traffic areas. This data-driven approach enhances visibility, attracts customer attention, and improves layouts, ultimately driving sales. By understanding crowd behavior, businesses can create better layouts that optimize customer experience and maximize revenue.

20%

Customer Experience Enhancement 

Implementing simulations to refine the layout of commercial spaces can enhance the overall customer experience by 20%. This leads to smoother transitions between areas, greater satisfaction, and an improved sense of comfort for visitors. (source)

17%

Sales Optimization and Space Utilization

By simulating visitor movement in retail and dining areas, sales can increase by 17% and optimize space usage with a 10% increase in open areas. This enhances spatial awareness, resulting in a more enjoyable shopping and dining environment. (source)

Congestion Reduction and Queue Management

Simulations focused on identifying peak congestion points and waiting times can significantly reduce delays. By implementing changes based on these outcomes, commercial buildings can create a more efficient and comfortable environment for visitors during busy periods. (source)

Benefits of Simulation

InControl offers a powerful platform that enables you to create a Digital Twin of real-world infrastructures and systems. This virtual replica allows you to gain valuable insights into the behavior of the actual system under various conditions and scenarios. By modeling manufacturing plants, supply chains, logistics networks, transportation systems, and more, you can understand and optimize the performance of your operations.

The software’s core functionality involves simulating the flow of entities, such as products, persons, or vehicles, through an infrastructure or system. By considering factors like resource allocation, processing times, and transportation, users can experiment with diverse strategies and policies. This experimentation empowers you to optimize processes, boost efficiency, mitigate bottlenecks, and proactively identify potential issues before implementing changes in the real world.

Reduced costs

Minimize rework and optimize material usage by identifying potential issues early in the design phase, saving you time and money.

Enhanced Efficiency

Streamline workflows by leveraging simulation to test various design iterations quickly and efficiently, accelerating project timelines.

Improved Safety

Identify potential structural risks and ensure the integrity of your designs before construction begins, mitigating safety hazards.

Elevated User Experience

Design with human comfort and functionality in mind. Simulate realistic behaviour to create spaces that are functional and user-friendly.

 OUR DIGITAL TWIN SOFTWARE

Our powerful Digital Twin software application is designed to model any kind of pedestrian infrastructure or environment.

Our software significantly contributes to the customer experience, (cost) efficiency, innovation, safety, and security of your event. It has been widely employed in numerous large-scale projects across critical infrastructure environments, including stadiums, airports, public transport terminals, mega-events, and urban planning.

The software offers a rapid model-building environment, delivering both time and cost savings. With just a few straightforward steps, even the most complex operations can be efficiently modeled. For instance, in crafting a Digital Twin for an airport terminal, multi-source data inputs such as CAD drawings and BIM models are seamlessly integrated. Once the layout is established, the simulation incorporates all types of visitor/pedestrian data.

The key advantages of our Digital Twin Software include:
  • Enhancing Customer Experience
  • Driving (cost) efficiency in operations
  • Providing a platform for innovative solutions
  • Contributing to a safer environment.
  • Addressing security concerns effectively

GET TO KNOW OUR SOFTWARE

Discover the key technical features of our Digital Twin Software for large-scale material handling systems and manufacturing lines.

Powerful Platform

A Powerful Simulation Platform for large-scale systems. With 2D and 3D visualization

Personalize

Create your own object library and modify existing objects. Import your own 3D models. 

Easy to Extend

Extended object libraries and additional packages for different application areas

Open architecture

Input and output connection based on nearly all industry standards.

Multi-source data input

CAD drawings and BIM models are seamlessly integrated

Simulate Large Crowds

Dynamic routing and steering of a high volume of people

 

Learn more

Our Digital Twin Simulation software is able to address the unique challenges you face in various projects. Explore how simulation can empower you to optimize design, streamline workflows, and achieve better outcomes.

Urban Planning & Parking

  • Traffic Flow and Pedestrian Safety
  • Sustainable and Efficient Parking Solutions
  • Streamlined Construction and Logistics

Ports & Harbours

  • Capacity and throughput assessment
  • Testing Design Alternatives
  • Development of Planning Tools

Aiport Terminals

  • Identifying Bottlenecks
  • Evaluating & Testing Solutions
  • Gaining Stakeholder Suppor

Interested?

Interested in exploring our Digital Twin Software?  Book a demo with one of our experts, or contact us directly for more information!